Of MICE and men

The conference industry in Berlin is growing constantly. This is a positive development – especially for hotels in the city.

Berlin is becoming more and more attractive as a host city for congresses and events: in 2014, around 131,200 MICE events with a total of 10.9 million visitors took place. MICE stands for Meetings, Incentives, Conventions and Events and therefore includes events such as conferences or congresses as well as events like Fashion Week. Since records began on the Berlin MICE market in 2002, the field of conferences and congresses has developed dynamically. The number of providers increased from 245 in 2002 to 346 in 2014, which corresponds to an increase of 41 %, while the number of participants has increased by 58 % over the last ten years.

Seven million overnight stays in 2014

This increase isn’t just good news for the event locations: hotels and B&Bs also profit from the rising number of visitors. For conferences and congresses alone, around 7 million overnight stays were registered in Berlin in 2014. In comparison to the previous year, this signifies an increase of approximately 4.5%.

Meeting Place Berlin has been helping to encourage this positive trend since 2005. Over four days, up to 50 service providers in the congress industry based in Berlin make presentations together with national and international event organisers, with the aim of exchanging knowledge and presenting various event locations and hotels in Berlin. The number of service providers from Berlin is limited, as are the number of industry experts visiting from outside Berlin (150). The latter must also fill out an extensive questionnaire and guarantee that they are planning for an event with more than 100 participants.

Meeting Place Berlin: Hotel Palace is there too.

The Hotel Palace Berlin will have an exhibition at this year’s Meeting Place Berlin. With over 17 modern conference and banquet rooms with a total area of 2,400 square metres, it is perfect for events for up to 1,000 people. The hotel, with its location in the heart of west Berlin, is also perfect for hosting visitors to external events. The Hotel Palace Berlin team will be once more presenting this and other perks at this year’s Meeting Place Berlin – not least to further increase the attractiveness of Berlin as an event location. 

Information: Meeting Place Berlin takes place from 2 to 6 July 2015. It is organised by visitBerlin Partnerhotels e.V. in cooperation with the Berlin Convention Office of Berlin Tourismus & Kongress GmbH and visitBerlin Partneragenturen Berlin e.V.

Further information at www.meeting-place-berlin.de.

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